Archive for May, 2010

Twitter: Facts & Figures

The Website monitoring’s blog has compiled facts and figures about Twitter and put together this gigantic infographic below.  It provides interesting information as the chronology from the creation of Twitter, top 20 most twitter users, languages used on twitter (Portuguese is 11%) and much more. Please click on the image below to see all the amazing details.

May 11, 2010 at 2:21 pm Leave a comment

Social Media in Brazil is huge!

Brazil’s social media market is booming.  In Latin America, Brazil has the largest population of internet users and currently ranks fifth in the world. Out of a population of 195 million, 72 million Brazilians (36%) have internet access. Last year, the number of mobile phones in the country reached 176 million. And Brazil is ranked second in the world in terms of Twitter subscribers, with more than 10 million accounts.

Brazilians spend an average of 30.2 hours/month online (work and free time), which is substantially higher than the worldwide average of 25.7 hours/month. Of these 30 or so hours, 8.2 hours are spent on Orkut, the leading social networking site in Brazil owned and operated by Google. These are impressive numbers for a country where socio-economic disparities is still a big problem.

Orkut has 80% of market share in Brazil whereas Facebook is becoming more and more popular. I have an Orkut and Facebook account and every day I receive a request from Brazilian friends to be added to my networking. In 2009 most of my Facebook’s friends were European people. In 2010 the number of Brazilian’s friends in my Facebook increased drastically. According to comScore.com  Orkut is the dominant social networking site in Brazil. So far Orkut has a commanding position in the Brazilian market. But do you think that Facebook  can beat Orkut soon?

May 4, 2010 at 5:04 pm Leave a comment


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